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Victimless Meat?
Design for Debate
MA project
2005 (ongoing)

How design can be used as a medium to draw attention to the social, cultural and ethical implications of 'cultured meat'?

Collaboration with Jonathan Bishop

Scientists are developing methods of growing meat in labs using animal cells. This area of research, called In Vitro-Cultured Meat Production raises all sorts of complex issues about the meaning of food, our relationship to animals (and nature), human values and behaviours, and even taboos.

This technology could have a massive effect on human social behavior, eating is something all of humanity shares. We decided that if victimless was accepted then it would no longer be acceptable to eat meat from farmed/natural animals.

We imagine a new world which has a deep need to recognise, reflect and celebrate its new way of life. The new world achieves this with a new national holday called 'Eating'. During this day the new world celebrates and acknowleges the lives of the animals that lost their lives for humanity in the past.

When victimless meat becomes part of normality, socially acceptable to the point of being invisible, a change of such magnitude should not be forgotten.

Wishbone Dinner:

Grain Festival:


Straw at Bedtime


© 2006 henry holland. All rights reserved.